Exponea is the provider of software as a service marketing automatisation, personalisation and orchestration platform accompanied by complementary consulting services.
The company exhibits excellent growth, traction, financial results and the solution is used by some of the top-tier commerce operators like missguided.co.uk, t-mobile.com, electronic-star.com or ebuyer.com.
The company have been challenged by a variety of requirements necessary to raise another round of financing (B round of venture capital or mezzanine financing).
One of the most burning issues has been a scale-avoidant attitude of the people effectively preventing management from the implementation of the processes vital for deployment of company-wide reporting and adoption of the best practices.
We surfaced and facilitated the resolution of culture-related issues across the company in order to engage, involve and unite the people. This position gave us a chance to influence key personnel and overcome their biases about systematisation, processes and scaling.
We made the tangible changes possible by changing the community opinions and attitude form hostile to understandable and supportive.
We mapped, designed and implemented delivery best practice for quality control, facilitated selection and implemented customer success methodology and software and utilised customer success software capabilities for management reporting shortly after.
General Manager at Exponea
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