TopGis is quickly growing and an innovative geodetic company that provides geodata collection, processing and interpretation solutions to medium and big enterprises.

Challenge

The company was founded by the group of seasoned geodetic professionals that worked and left one of the biggest geodetic operators in the CEE in order to set up their own shop.

The upside of this genesis has been the presence of high competency, extensive experience and professionalism within the company. The downside has been the absence of the ability to design and execute sales and marketing strategy and establish related departments.

Company’s ability to grow and deliver an acceptable return on the investment has been at risk without the sense of the identity and efficient demand generating departments in place.

Solution

We made post-acquisition due diligence of the company in order to understand the situation, employed personnel and define what kind of functions and practices are missing.

We used the findings to design sound organisational structure and come up with the plan of how to develop marketing and sales practice and departments within the company.

We executed the plan, delivered the missing practices, departments and help the company to realise and define its identity as part of the process.